Pets and property: Why our viral video is no accident…!
Did you see the video that went viral recently, where an adorable cockapoo “insisted on being in every photo” of a home we’re marketing for sale in Rumney?
It had over 1.7 million views on TikTok and was shared with us by a lot of Cardiff folk, so we wouldn’t be surprised if you saw it!
Whilst at first glance it may seem like the pup just happened to follow our Media Team through every room in the house, this is all part of our intentional, carefully curated marketing strategy.
Check out the full video tour for a perfect example of how pets can add a touch of magic to your property listing, grabbing attention and creating a lasting impression on those seeking a new home.
The power of using pets in property photos
We’ve been including owners’ pets into our property photos for years now, and have seen first-hand the positive impact they can have on attracting potential buyers. For many people, pets are family members. They evoke a strong emotional response in people, which translates into a positive association with a property.
When people see a friendly, content pet in a home, they're more likely to imagine themselves living there, creating happy memories of their own. We like to play around with different ways of featuring pets; capturing movement to add interest works especially well in our bespoke property videos. For example, a playful puppy in a garden can evoke images of outdoor fun, or a sleepy cat curling up on the sofa can create a sense of relaxation.
The photos and video are a fantastic keepsake for the seller, too. Not only do they have professional media of the place they used to call home, but they have their much-loved pet in them too. We get fantastic feedback from them saying they view it as a unique keepsake that will be cherished for years to come.
Capturing a lifestyle, selling a home
It's not just pets that can add a personal, relatable touch when marketing a property, there are other ways to tell a story that resonates with potential buyers. Our media team love to incorporate various lifestyle elements to create a sense of home and warmth.
For example, we might set up a dining table with place settings, wine glasses and a stylish centrepiece. Video clips of somebody flicking through records or playing the piano add a touch of realism when we film the living room. In the kitchen, someone pouring a cup of coffee or slicing a cake also help to create a more immersive experience. These are just a few examples - head to our free resource on presenting your property to learn more.
Here are some of the highlights of the standard marketing package available when you chose to sell with the award-winning CPS Homes sales team:
- Professional photography
- Professional video tour (with optional drone footage to showcase the size and scale of the property, along with gardens, surrounding areas and neighbourhoods)
- Professional floor plans
- Free home staging guidance
- Marketing on Rightmove, Zoopla and cpshomes.co.uk
- Social media promotion and paid Facebook/Instagram advertising with location targeting
- Email marketing to suitable ready-and-waiting purchasers
- For sale board & window card displayed
Extensive and effective marketing is just one part of how we're doing more to sell your home. Click here to learn more and watch a video introduction to Nathan, Sian and the team.
For more information, get in touch today on 02920 454555 or email sales@cpshomes.co.uk.
The information contained within this article was correct at the date of publishing and is not guaranteed to remain correct in the present day.
