How to present and stage an unfurnished property for a stunning first impression
Empty properties often present a unique challenge in the housing market. Without furniture and décor to breathe life into the space, potential buyers or tenants may struggle to visualise themselves living there, leading to extended listing times and potentially lower offers. Home staging - the art of preparing a property for sale by strategically arranging furniture and accessories - can make a world of difference.
Are you planning to put your unfurnished property on the market in Cardiff this season? With thoughtful staging and a few clever touches, your property can still capture the essence of a home ready for someone to make new memories. Here’s how to ensure it connects with viewers and showcases its full potential, even starting from a blank slate.
All images are from properties marketed by CPS Homes.
Tip #1: Focus on key rooms that matter most
When staging an unfurnished property, it’s wise to start with the rooms that make the most impact: the living room, the master bedroom and the kitchen. These are often the spaces where viewers feel the greatest emotional connection. The living room is where family memories and quality time together occurs, the master bedroom promises relaxation and the kitchen embodies warmth and daily life. Adding subtle touches like greenery, modern lighting or an accent rug can bring out the character of each room. Let these key areas capture attention, while maintaining a minimal aesthetic elsewhere to create a cohesive, open flow.
Tip #2: A fresh coat of paint and quick fixes go a long way
In an unfurnished property, every detail is on full display, so make sure they’re polished to perfection. A fresh coat of neutral paint can do wonders, adding brightness and a sense of modernity. While you’re at it, address minor issues like cracked tiles, dripping faucets or squeaky doors. These small upgrades instil confidence in viewers, giving them peace of mind about the property’s upkeep and quality.
Tip #3: Curb appeal sets the tone before they even walk in
The first impression begins before potential buyers even set foot inside. Make sure the entrance and garden look inviting and well-kept. Trim hedges, tidy any outdoor spaces and consider adding welcoming touches like a wreath or potted plants at the door. These small details create an inviting entry, setting the stage for what’s to come.
Tip #4: Let décor and accessories do the talking
Select a few high-quality decorative pieces - an elegant mirror in the entryway, framed artwork in the living room or a simple vase of fresh flowers in the kitchen. These finishing touches help viewers imagine what life could look like in the space. Staging can highlight unique elements like high ceilings or a grand fireplace, creating appealing focal points that showcase character and potential. The added warmth, style, and ambiance that staging brings can leave a lasting impression on buyers, boosting the likelihood of competitive offers and leading to a quicker sale.
We love to shoot lifestyle shots that capture the essence of a home, and we’re happy to bring props like cookbooks, eggs, or set up a bottle of wine with glasses to give a lived-in touch to your marketing photos and videos.
Tip #5: A pristine clean is essential
With no furnishings to distract, cleanliness becomes paramount. Ensure every surface shines, the floors are spotless and windows are crystal-clear. If possible, hire a professional for a deep clean before listing. This will enhance the home’s appeal, giving it a polished feel and inviting atmosphere that makes potential buyers feel instantly at home.
Our clients choose us because they want to stand out from the crowd.
Whether furnished our unfurnished, our team will make your home shine for the marketing photos, videos and making an impact at viewings. To learn more, call 02920 454555 or email our team at enquiries@cpshomes.co.uk.
Looking to sell? Watch our video to meet the team and get to know more about what we do, our passion for selling homes and our drive to get the best possible results for our clients.
The information contained within this article was correct at the date of publishing and is not guaranteed to remain correct in the present day.
